Jesse Weltevreden is a Professor of Digital Commerce, Faculty of Business and Economics, Amsterdam University of Applied Sciences. He is the founder and director of the Centre for Market Insights, a research center in the school of marketing of the university. He graduates with a BSc and Master in Economic Geography, from the Utrecht University. He also holds a PhD in Economic Geography from Utrecht. His current teaching and research area is in Generative AI, Online Retail and Commerce, and Data Driven Marketing Intelligence.

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Curse or Blessing: A discussion of the opportunity and challenges of generative AI in educating the future generation of workforce